Sep 8, 2025
Consumers and buyers alike, however, will benefit from more transactable clean power in the West and a streamlined environment for dealmaking. Much of the western United States remains vertically integrated, making it difficult for corporate customers,—who account for 25% of total U.S. renewable energy purchases and 39% of new PPAs in 2024—to bring shovel-ready projects online because liquid power markets have not been established yet. In other words, there is currently no mechanism in place to do direct procurement in the West.